As an online merchant, making your first sale is as symbolic as it is necessary.
Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business.
However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.
To make the battle easier to win, below are 25 sure-fire ways to make your first sale, and then some.
1. Send Free Samples to Influencers
The Internet is packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches.
Many of them have large followings on social media and loyal audiences on their websites.
Sending a free sample of your product to such influencers, who are either within your industry or related to it in some way, gives you an opportunity to let them know you appreciate their work with a small gift. Also, hopefully, you will get a mention on one of their sites or platforms.
Not only will this provide you with a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. These influencers will provide you with measurable results following a potential share or shout out, and you’ll likely raise the status of your product in the eyes of potential customers.
A useful resource regarding influencers is Neil Patel’s definitive guide to influencer targeting, which tells you everything you need to know about getting your brand under relevant, important noses.
2. Start Blogging
If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing.
By producing free, valuable content, you will create trust in your brand and keep people informed. Blogging also gives you something to share on social media and helps you rank in search engines.
A simple yet highly effective way to get started with content marketing for your business is to think of all the starting-point queries people have about your products and industry. Using your blog, you can answer these queries as individual articles.
As an example, visitors to the Shopify blog are interested in learning about e-commerce and drop shipping among many other topics. Because of this, we created content that ranks for terms like “how to sell online” and “how to drop ship.”
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